Brandgenuity has launched the licensing program for Gas Monkey Garage, famous for fixing up and flipping hot rods, classic cars and motorcycles. The garage is featured in the Discovery series “Fast N’ Loud,” where auto buffs track down and restore forgotten classic cars. Brandgenuity has signed on to develop and execute a licensing program for the brand, with four licensees already on board. Anchor licensees include Fifth Sun for apparel, Concept One for headwear and accessories, H3 for headwear and JCorp for apparel in Canada.
